Privacy Policy

Last Updated: December 2024

At Laura Ashley Shop, we understand that our discerning clientele values not only exceptional quality in bedding but also the highest standards of privacy and data protection. This Privacy Policy reflects our commitment to safeguarding your personal information with the same care and attention to detail that we devote to crafting our luxury bedding collections.

1. Information We Collect

To provide you with our refined shopping experience, we collect the following types of information:

• Personal Identification Information: Name, email address, shipping address, and contact details when you create an account or place an order
• Payment Information: Credit card details, PayPal information, and billing address processed securely through our trusted payment partners
• Transaction Data: Purchase history, product preferences, and order details to enhance your shopping experience
• Technical Information: IP address, browser type, device information, and browsing behavior on our website
• Communication Data: Correspondence with our customer service team and feedback provided

2. How We Use Your Information

Your information enables us to provide the seamless, secure service our international clientele expects:

• Process and fulfill your orders for our premium bedding collections
• Provide personalized recommendations for bedding sets, comforters, and accessories
• Communicate order confirmations, shipping updates, and customer service responses
• Enhance our website functionality and user experience
• Comply with legal obligations and prevent fraudulent activities
• Send carefully curated marketing communications to customers who have opted in

3. Data Sharing and Disclosure

We treat your personal information with the utmost confidentiality and only share it under specific circumstances:

• Payment Processors: We share necessary payment information with our secure partners (Visa, MasterCard, JCB, PayPal) to complete transactions
• Shipping Providers: We provide shipping addresses to our logistics partners to deliver your luxury bedding worldwide
• Legal Requirements: We may disclose information when required by law or to protect our rights and safety
• Service Providers: Trusted partners who assist in website operations, analytics, and customer service

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Your security is our priority, reflected in our comprehensive data protection measures:

• All sensitive data is encrypted using advanced SSL technology
• Payment information is processed exclusively through our secure payment partners
• No payment details are stored on our servers—all financial data is handled by our PCI-compliant payment processors
• Regular security assessments and monitoring to protect against unauthorized access
• Data is stored on secure servers with limited access to authorized personnel only

5. Your Rights and Choices

As our valued customer, you have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information in your account
• Deletion: Request deletion of your personal data, subject to legal requirements
• Opt-out: Unsubscribe from marketing communications at any time
• Data Portability: Request transfer of your data to another service provider
• Restriction: Limit how we use your personal information in certain circumstances

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for basic website functionality and secure checkout processes
• Analytical Cookies: Help us understand how customers interact with our website to improve our services
• Preference Cookies: Remember your settings and preferences for a personalized experience
• Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.

7. International Data Transfers

As we serve customers across North America, Europe, and select international markets, your data may be transferred to and processed in countries outside your residence. We ensure all international data transfers comply with applicable data protection laws and maintain the same level of security and protection.

8. Children’s Privacy

Our website and products are not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

9. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised “Last Updated” date. We encourage you to review this policy regularly.

10. Contact Us

At Laura Ashley Shop, we believe that creating your perfect bedroom sanctuary should be a secure and joyful experience from start to finish. This commitment extends to protecting your privacy with the same excellence that defines our luxury bedding collections.